Social marketing seems to be the latest buzzword for anyone looking to increase their online presence and sales, but is social media (SMM) all it takes to break it?
SMM businesses are popping up everywhere these days and tell everyone to listen to how important social media such as Facebook, twitter and YouTube are to your business, but most of them are social media, social marketing networks really all follow the hype ? Is it really worth spending a small amount smm panel of money to hire SMM? And did anyone do a survey here before hiring someone to set up a corporate Facebook page? Some SMM companies set up things like Facebook business pages (which are free) for $ 600 to $ 1,000 or more and tell their clients that they don’t need a website because Facebook is the largest social network in the world and everyone on Facebook has an account. . . While it is true that Facebook is the largest social network in the world and yes, Facebook members are potential consumers, the real question is, do they shop? Social media companies are very happy to point out the positives of social media, such as how many people have used Facebook or how many tweets have been sent in the last year and how many people have watched videos on YouTube, etc., but do you have the full picture? I once sat next to an “expert” at SMM at a business seminar and informed anyone who could hear about the great benefits of setting up a Facebook business site for small businesses (with him, of course) and selling on Facebook. That, interested in the previously mentioned “professional” advice, I saw him on Facebook to find out that he has only 11 friends on Facebook (bad start). So, since I’m a research note, I decided to look at SMM in terms of marketing in general to see if it works, for whom it works, and if so, why does social media marketing work for them? And should a company rely too much on social media for sales?
As a web developer, I always (and now more and more) face many social networking challenges because potential clients say having a website sounds good, but they have a Facebook business page and various sources have told me (eg often anonymous “they”). ) that social networks are the right thing to do, but after discussing their needs it is clear that potential clients never know why they need to have social networks or SMMs to generate online sales, they just want to. For small and medium-sized businesses, I always recommend building a quality website on any social network, why? Well, it’s simple, because social media is social media and social networks are social networks, they are not business media and business networks (that’s more than LinkedIn). I know it sounds simple, but it is and the statistics support it. The fact is that social media marketing doesn’t tell you that Facebook is a social network, not a search engine, and despite the number of Facebook and Google users, people don’t use Facebook the same way they do. Search engines like Google (which has almost half the brand of search engines), Yahoo and Bing to find companies or products. They use it to connect with family and friends or for messaging and entertainment. In a recent study by the IBM Institute for Business Value, about 55% of all social network users said they didn’t associate with social media brands at all, and about 23% used the real purpose of social media only to interact with brands. Now, of all the people who use social media and who deal with brands, whether intentionally or not, the majority (66%) say they should feel that the society that communicates with them has not yet interacted.