I just returned from the 109th yearly American International Toy Fair held in New York City and I had a ton of fun!
Around this time consistently for the beyond couple of years, I’d be home inclination so depleted having been liable for assembling a gigantic stall at the show, waiting around the entire day meeting with clients, marketing experts, sellers, agents, and going to late night occasions and supper gatherings. Lastly on the last day, destroying the corner and getting together all the toys and all that expected to return to the workplace.
Yet, this year was unique. This time, I was on the opposite side going to the show rather than displaying, so I got back home inclination more invigorated. In spite of the fact that I generally got the opportunity to walk the show sooner or later during the occasion, this year was an alternate encounter for me. I had the option to walk the show with open-minded perspectives and an alternate perspective…scouring the show for new and imaginative items and up and coming toys, and returning to extraordinary brands that have gone on for a really long time.
I understood how satisfying it was to be a piece of an industry that consistently thinks of mind boggling items that not just offers youngsters the chance for no particular informative post reason and play, yet additionally has instruction esteem and advances positive social, mental, physical, mental abilities that will last them a lifetime.
In this article, I figured I would impart to you toys that were granted by the Toy Industry Association, and patterns that were revealed by industry specialists.
Consistently, the Toy Industry Association (TIA) holds its yearly Toy of the Year (TOTY) grants during Toy Fair. These were the champs.
Toy of the Year: LeapFrog Enterprises LeapPad Explorer
Action Toy of the Year-LEGO NINJAGO Fire Temple by LEGO Systems
Don Juan of the Year – Hot Wheels Wall Tracks by Mattel
Instructive Toy of the Year – LeapPad Explorer by LeapFrog Enterprises
Round of the Year – Angry Birds Knock On Wood Game by Mattel
Young lady Toy of the Year – Fijit FriendsTM Interactive Figures by Mattel/Radica
Newborn child/Toddler Toy of the Year – Elefun Busy Ball Popper by Hasbro/Playskool
Inventive Toy of the Year – Hot Wheels Wall Tracks by Mattel
Open air Toy of the Year – Rockboard Scooter – Mini by M.Y. Items
Preschool Toy of the Year – LeapPad Explorer by LeapFrog Enterprises
Property of the Year – Angry Birds by Rovio Entertainment Ltd. /Striker Entertainment
Specialty Toy of the Year – HEXBUG Nano Hive TM Habitat Set by Innovation First Labs
To the extent patterns, industry specialists noticed that there was a pervasiveness of expensive things this year just as an inundation of instructive toys for babies and preschool youngsters, showing that shoppers will spend more post-downturn.
Here is a rundown of the six top patterns noted by the Toy Industry Association:
Age APP – An arising pattern recognized at Toy Fair 2011, this year there is a wealth of toys that work with savvy gadgets and applications. Toymakers are utilizing innovation to improve exemplary play designs – not eradicate them. Physical toys stay necessary to the play insight; much of the time, organizations have made customary toys that associate with well known gadgets that are as of now in such countless homes… while tying in instructive or dynamic parts for a balanced play insight. Incorporates: Products that work with an application or brilliant gadgets and items that depend on an application or web property however have no advanced connection.
Sparkling WILD – Toys that gleam in obscurity or light up will penetrate the toy passageway this year across numerous classifications – from open air and dynamic toys to expressions and makes and inventive items. Toys in this class add a fantastical component to recess for youngsters, all things considered. They “touch off” inventive play by bringing kids into a universe of eccentricity and marvel – from expressions and specialties toys that join LED parts to energizing light-up toys that securely reproduce firecrackers. Incorporates: Toys that depend on a shine part to drive the play insight and toys that are similarly pleasant in the light of day as they are uninformed (for example shine in obscurity wooden structure blocks).